Chevrolet Full Size SUV and Pickup Sales Jump 35 Percent in the Middle East in August 2014

Sales of Chevrolet full size SUVs and Pickups in the Middle East rose by 35 percent year on year during the month of August, driven by a strong demand in KSA translated to a 65 percent growth, 79 percent growth in Qatar and a 30 percent growth in UAE.

Chevrolet capitalized on the introduction of the all-new Tahoe and Suburban full size SUVs this summer and the all-new Silverado light-duty pickups launched last year.

Demand for the all-new Tahoe and Suburban rose 37 percent in the region compared to August of last year spearheaded by an increase of 65 percent in Saudi Arabia, Chevrolet’s largest market in the Middle East, 15 percent in the UAE and 108 percent in Qatar.

Sales of the all-new Silverado doubled in the UAE and rose 58 percent in Saudi Arabia compared to August 2013.

“With the recent launches of the all-new Tahoe and Suburban last month, we have revamped the entire SUV and Pickup line-ups,” said Jeroen Barwegen, Regional Sales and Marketing Director for Chevrolet and GMC.

“I am confident that Chevrolet’s newest product line-up will attract more customers to the brand and enable us maintain the strong sales momentum throughout the year.”

The 2015 Tahoe and Suburban offer more functionality, greater refinement, a quieter interior, new safety features and an increased range of advanced technologies. They are also more efficient thanks to a range of enhancements that include more aerodynamic designs and a new direct-injected EcoTec3 5.3L engine.

The 2015 Silverado is powered by a trio of new EcoTec3 engines – a V6 and two V8s – and has a quieter and more comfortable cab, a refined interior with connectivity, improved ride and handling, and ingenious solutions for managing cargo in the bed.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Care.

Stay tuned for the detailed reviews of the Chevrolet Tahoe and Chevrolet Corvette, soon here on autoarabia.org !

MS
10.09.2014
Dubai - Detroit